Rosani is a vision for menswear with a fluid expression. It is meticulously handcrafted to celebrate the power of limitless identity.

The label is an extension of its founder and designer Rohitash Notani’s intention of creating a language of menswear that is authentic to the wearer, yet able to hold space for them to grow and expand. A non-believer of barriers and borders, Rosani reflects the centricity of the designer’s Indian expression amidst his life and work in Milan & Berlin. The co-founder, Rashi Notani, brings her business acumen to the label & gives Rosani the stable ground to stand on and flourish.

It’s important to pay attention to what we put out in the world today. For Rosani, it is tacit beauty and celebration of life through the craft of premium garments. The brand is built to weave thought and care in threads you adorn, to make your everyday special and the self more beautiful. Rosani welcomes you to its new home. Stay a while, look around, and let this sartorial reimagination bring you closer to who you are and have always been.