In March 2024, ROSANI presented its debut runway collection, ANIMA & ANIMUS, as part of INIFD presents Gen Next at Lakmē Fashion Week in partnership with FDCI. For a young luxury label, the moment marked an important early milestone: a public introduction to the values, visual language and design tensions that continue to shape ROSANI today.
Created by designer Rohitash Notani, ANIMA & ANIMUS explored the fluid relationship between femininity and masculinity through the lens of contemporary menswear. Drawing from Jungian thought and from the lived complexity of identity, the collection proposed a wardrobe that moved beyond binary codes. Rather than treating softness and strength as opposites, it brought them into dialogue.
On the runway, that dialogue took shape through structured tailoring, boxy volumes, soft embroidery, floral motifs and crinoline-inspired interventions. Elements that are rarely placed together in traditional menswear were intentionally brought into the same frame: the robust with the tender, precision with vulnerability, ornament with restraint. The result was a collection that felt sculptural yet emotional, theatrical yet grounded.
More than a debut, ANIMA & ANIMUS established key ideas at the heart of ROSANI’s design language: limitless identity, architectural silhouette, detail-led construction and a rethinking of contemporary luxury menswear through an Indian and European lens. It introduced a point of view that does not separate masculinity from sensitivity, nor tradition from experimentation.
As Rohitash Notani shared at the time:
“With ANIMA & ANIMUS, ROSANI is setting the stage for a reimagined narrative in menswear, one that makes space for the pluralistic nature of our identities. We have incorporated elements that traditionally are not seen together in menswear, like soft embroidery with structured fabrics, the robust with the tender, boxy volumes with floral motifs and crinolines. ANIMA & ANIMUS is our attempt to reassert the essence of human existence, always a little bit of both the feminine and the masculine, and confined to neither - beauty that is boundless.”
The collection also reflected the larger spirit of ROSANI as a brand. Rooted in Indian expression and shaped across cultural contexts including Milan and Berlin, ROSANI approaches fashion as a space for expansion rather than limitation. The brand’s menswear and gender-inclusive pieces are designed not only to dress the body, but to hold space for individuality, transformation and self-definition.
Being recognized on the Lakmē Fashion Week Gen Next platform in ROSANI’s first year affirmed the relevance of that vision. It also set the tone for what followed: collections that continue to explore identity, craft, silhouette and modern occasion dressing with greater depth and confidence.
ANIMA & ANIMUS remains a foundational chapter in the ROSANI story - the first public articulation of a language that continues to evolve, but whose intention remains the same: to create clothing for identities that are layered, fluid and fully their own.