In December 2023, ROSANI entered the Mumbai pop-up space for the first time with a debut event at Peace Haven. Curated by Anaita Shroff Adajania and brought together with The Living Room Story and The Flame Store, the pop-up marked an early milestone for the brand - a first physical introduction to the world of ROSANI through fashion, conversation and community.
Set within the calm yet characterful atmosphere of Peace Haven, the event offered more than a retail moment. It created a setting in which guests could encounter ROSANI’s emerging design language up close: contemporary luxury menswear shaped by contrast, craft and a fluid approach to identity.
Alongside pieces from ROSANI’s launch collection DYMENSION, the pop-up featured selected styles created especially for the occasion. The edit reflected the brand’s early codes - sharp silhouette, refined detail and a balance between structure and softness. Rather than presenting fashion only as product, the event invited guests into the thinking behind the garments and the world they belong to.
The presence of The Living Room Story and The Flame Store added further depth to the experience, bringing together complementary objects, design sensibilities and communities. This collaborative setting made the pop-up feel layered and personal - less a conventional store format, more a curated encounter across fashion, lifestyle and creative exchange.
For ROSANI, the event marked an important first step in building an offline presence in Mumbai. It opened a direct dialogue with new audiences, industry insiders and early supporters of the brand. It also offered a first opportunity to experience how the garments live beyond image - through movement, texture, fit and conversation.
As an early chapter in the brand’s journey, the Peace Haven pop-up remains a meaningful milestone. It signalled ROSANI’s intention to build not only a label, but a world - one shaped by design, craft and a sense of belonging.
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